SMILLEA

Facebook connected microsite that will host a game to promote the forthcoming Red Bull Cliff Diving Event in July ’12.

 

The objective of the game to provide an interactive experience where users can learn more about the individual cliff divers and their accomplishments in a fun game play environment.

 

The game is a Top Trumps style game with the user selecting a diver to play against the “computer”. If the player gets the best of three trumps then they are entered into a ticket draw.

 

The mechanic also needs to accommodate VIP players who will play the same mechanic but will be eligible for VIP prizes. These players will input a code obtained at point of sale.