SMILLEA

Mobile App:

The central element of the Shwop campaign will be a Facebook PC based web app and an integrated HTML5 mobile site that will enable M&S to showcase their fashion based, socially conscious clothes swapping campaign. It will encourage users to join in, thereby earning social credits that translate into social value by carrying out “shwops” that drive social media engagement.

To develop a community space, which promotes the recycling of old clothes, whilst keeping an emphasis on fashion. Users should be able to check in at stores, gain social credits for shwopping related activities, receive achievement badges and be entered into sweepstakes.