SMILLEA

Develop a Facebook web based application that will be part of a Lego promotional activity for a new Lego product range called CITY FOREST POLICE. The application design was to be family oriented, fun, exciting for kids, adventurous, creative, inspiring, challenging (in a positive way), educative and humorous.

The new CITY FOREST POLICE collection brings a series of existing and new characters. The whole story behind the new product is that the robbers have escaped from the city to the forest and our police officers need to find them in this new setting. The new collection features bears and crooks, which are key to the new storyline and should be considered for inspiration to the design.

Ben Fogle will be briefing mums and kids to develop either a drawing or a LEGO set of his ideal FOREST scenario – mentioning all the relevant elements of the new product range that he’d like to see featured in the submissions through a promotional video and in app graphics.

The call to action for families is to answer Ben’s brief and really try their best to provide Ben with the most creative idea to win exclusive prizes and a once in a lifetime experience with him at the LEGOLAND Discovery Centre.

The app will allow Facebook users to upload photos of either a drawing or Lego creation of a forest and win prizes as judged by Lego and Ben Fogle on a daily/weekly basis.