SMILLEA

Betapond teamed up with Fiat up to help you find your look through a Facebook and mobile application. The application scans through your latest tagged photographs on Facebook to find the most popular color you wear, it then matches one of the new Fiat 500 cars to your wardrobe.

The application promotes the new range of Fiat 500 cars along with a social aspect of showing you which of your friends also matched the range. There is also a competition mechanic in the application, the more friends enter, the better chance you have of winning 1 of 50 £15 high street vouchers or a VIP experience for 2 at London Fashion Weekend.